The Tools You Need for Keyword Research

A website is great exposure for your business, but it isn't enough. You need to get found with search and it all begins with the simple concept of analyzing and choosing the right keywords.

Understand Why Search Matters To Your Customers And Your Business

Bottom line - search is profitable. Search is the number one driver of traffic to content sites, beating social media by more than 300%. Search is also universal; 92% of people on the internet use search engines and most people are online every single day. Search can be very competitive. The majority of users never scroll past the first page of search results, meaning you want to do everything in your power to reach page one.

Make Friends With The Long Tail Of Search

With the long tail, you can rank more highly, more quickly. Long tail keywords offer less competition for more qualified leads, allowing you to reach customers who are very interested in what you have to offer.


Know What Makes A Good Keyword For Local Search

The length of a good keyword should be between two and four words long and include location information such as city, state, region, neighborhood, etc. It’s crucial to have relevant product or service keywords that match your site content and business focus. A relevant keyword contains content descriptors (guide, handbook, plan, how to, study, introduction, steps, etc) and is a commonly used term; nothing too technical. Just think about what you would search for.

Discover Your Target Keywords

Start by making a list of terms based on your business and the phrases you think potential customers would search for. Next, use the Google search bar to find new keywords and see who’s ranking for your target terms. Check out Google Adwords Keyword Tool and you can see keyword variations and monthly traffic numbers for paid results. This will help you hone and fine tune your keyword terms in order to show up on search results.

Analyze Your Competitors

Make a list of your competitors and Google the best keywords on your list to see who ranks number one fore each. Scan through the title tags, meta tags, and meta keywords  on competitor pages to find new keywords you haven’t yet come up with, but don’t simply copy them. Look at these keywords to find out where they overlap, what they haven’t thought of, and where you might fit in.

Use The Best Keyword Research Tools

If you are having trouble building keywords, there are several great tools that will help you build relevant keyword terms.