Google's Accelerated Mobile Pages & What That Means For Your Business
Last year Google released AMP, Accelerated Mobile Pages, in order to help speed up websites for mobile users. In the year since it has been released, many small to mid-size businesses have not taken advantage of this latest launch and have no idea that it exists. It’s time to get updated and educated on AMP and implement it into your website.
Switching Your Website to HTTPS
Security is becoming an important issue these days and if you want people to feel confident in your website, you need to make it as secure as you can. Reports also indicate that Google is giving a ranking boost to sites that utilize https throughout the entire website. This may also be a good reason to instal
Local SEO Tips and Practices
The first step to improving your local SEO is to optimize your Google My Business Page. It's here that you can put all the useful information about your business to help Google identify and categorize your business successfully.
The Challenge that is SEO
If you are a small business owner or you work the marketing campaign for a larger company, you understand perfectly that SEO isn’t as straightforward as 1,2,3. But don’t worry - it’s not a completely scary concept to understand. There are some basic concepts to follow to achieve the top rank for local search. But before you can even move on to the techniques of a SEO campaign, you first need to understand the ranking factors that affect local SEO.
Time to Simplify Your Content
Users are getting bombarded with too much information and become disinterested in what you have to say. This lowers engagement rates and clogs up your website. It’s time to pause and actually consider what is important that you want to convey to your users.
Advice to Protect You From Cart Abandonment
We’re all guilty of this: we go to a site, put a couple of items in our cart and then after thinking about it for awhile, we decide against those items and abandon our cart. No harm to the shopper, but a bit of an annoyance to retail businesses.
Upgrade Your Content For More Interactions
Creating and posting content used to be a pretty simple task to complete. But as more and more businesses are becoming savvy to content marketing, the internet is being flooded with articles, blog posts, videos, infographics, etc.
Creating SEO Friendly URLs
Creating a website is a major undertaking and sometimes the smaller details get lost or put on the back burner until a later date. One such detail is your URLs. It’s important to think about structuring your URLs into a user friendly manner as well as taking into consideration SEO.
Create a Successful YouTube Channel
YouTube is no longer just a venue to watch silly videos our watch how something is done. Now it is your opportunity to showcase your business and find new audiences.
Do I Need A New Website?
Technology is developing at a rapid fire pace these days. It always seems like Google is coming out with new algorithms, new SEO techniques are being introduced and websites need to be kept up to date with the demands of their audiences. It may be past time for you to be thinking about a website re-design if you haven’t yet done so.