Google's Accelerated Mobile Pages & What That Means For Your Business

Last year Google released AMP, Accelerated Mobile Pages, in order to help speed up websites for mobile users. In the year since it has been released, many small to mid-size businesses have not taken advantage of this latest launch and have no idea that it exists. It’s time to get updated and educated on AMP and implement it into your website.

Google set about to create AMP in order to build web pages for static content that renders fast. In other words, AMP is designed to load pages instantly on mobile devices. It’s a known fact that if your website doesn’t load quickly, a user will leave your site. People are busy these days, often multi-tasking and don’t have the time to wait around for a site to load.

Load time is very important to your website as it affects traffic visits and bounce rates. Decreased visitors means decreased conversions and that’s not good for any business. In order to tell if a website has updated to AMP, look for a small lightning bolt icon next to the website. This will at least give you a heads up that by choosing that website over another, you’ll get a fast load experience.

It doesn't matter if you are a small business or a large corporation - AMP is beneficial for everyone. If you have an online presence, they you should definitely look into integrating AMP into your website. Google created AMP with user demand in mind to create quick loading websites to mobile users. This change has happened with good reason and any business owner would be smart to contact their web developer and see about updating their website with AMP. Remember, if you get any mobile traffic at all, this will only be a benefit to you in the future.