Your Holiday Email Campaign Strategies Have Arrived
The holiday hullabaloo has arrived! Retailers have been planning all year long for this mega sales event and have already put their best foot forward with widely broadcasted sales promotions. The motto this holiday season is “buy, buy, buy and sell, sell, sell.” It’s not too late to jump on the bandwagon and make sure your online store won’t be missed this shopping season. If you haven’t done so yet, it’s time to get those email campaigns sent. Email blasts don’t have to be difficult or annoying to your customers. We would like to share with you four tips to keep your campaign on the right track for the biggest season of the year.
It’s Time To Be Merry and Social
The key to success for email marketing is social integration. This is your time to shine and make the most of social sharing in order to broaden your audiences. Use social media platforms to spread holiday cheer in regards to sales, promotions, last minute deals, limited stock, etc. Double check to make sure your social share buttons are merry and bright in all emails you send to your customers. Make it easy for them to find you on various social channels.
Mobile Is At The Head Of The Line
Retailers are expecting mobile usage to be higher than ever this holiday season. Do you have prominent buy buttons? Do you have a mobile responsive design? Will shoppers be able to quickly and easily navigate your site through their phone? With the abundance of smartphone users out there, mobile is quickly becoming the hottest marketing tool for online retailers. All email communications should be optimized for a great mobile user experience.
No Two Customers Are Alike
There was a time when it was considered okay to send out one email blast to all of your customers. However, marketers are now finding that this isn’t necessarily the most effective way to bring in new customers. More than half of internet retailers are now prioritizing their emails into segments for optimal marketing effectiveness. Email segmentation will allow you to find out what kind of customers you have, what it is they are shopping for, which in turn allows you to create the perfect holiday message for all shopping needs.
Personalize Your Message
We all like to feel extra special around the holidays. Make it a priority in your email strategies to personalize your messages and tailor your campaigns to the preferences of your customers. When they open your email and see that it is personalized directly to them, you are increasing your chance at a sale. Personalization is also a great way to maintain long-standing customers who will spread the word about your great customer service, yet gaining you even more customers. It’s a win win situation.
The proper email campaign can help make or break your holiday sales, so go ahead and use these strategies to ensure that you have a wonderful holiday season.