Six Marketing Skills Everyone Should Have

Marketing is an important piece of the pie to a successful business. It doesn’t have to be scary or hard to do. Having a good marketing skill set is essential to grow your business and maintain customers. Many people forget to employ the following tactics, so go ahead and do a good thing for yourself and take a refresher course.

It’s All About Expressing Yourself Well in Person

In today’s world, most of the communication we partake in comes in the form of texting, emails, instant messaging, etc. It’s all rather impersonal and these forms of communication tend to be more relaxed. Another perk is that you can think about what you want to say and do as many rewrites as possible to convey the perfect tone. However, as easy as it is to dash off a quick text, face to face communication is still important to people. Remember proper etiquette and be poised. 

SEO Expertise

You can’t ignore SEO, especially if your business is online. It’s key that you use SEO to help get your business and branding out to the public. Keep yourself updated on the latest changes and review what techniques you are using. What might have been effective a month ago, might not be as useful today. You can either work on SEO yourself or hire a company that specializes in SEO, but whatever option you choose, be patient and stick with it. 

What’s Your Story?

Everyone has a story. Everyone has a history, a starting point and that is your story. Creating personal interest from your clients and customers is so important. If they know nothing about you, why should they bother with you? And it’s not necessarily what you say, but how you say it. Craft your story in such a way that customers can relate to and find appealing. How you present yourself and your brand is how people will remember you.

Keep Going No Matter What

Not all marketing efforts you try will be 100% effective. Sometimes the tactics you try might be a total flop. But don’t worry - every entrepreneur goes through the same process from time to time. Remember to pick yourself up, shake off the dust, and adjust your marketing strategies accordingly, and eventually you’ll get it right. Be persistent and go full steam ahead through the tough times.

Write Perfect Pitches

No matter what business you’re in, you need to be able to write well. Writing the perfect pitch is essential if you want to win over your customers and their business. Craft your pitch that will leave no doubt that you are the best choice and that you stand above the rest. Make sure your pitch packs a punch from the very get go.

Who is Your Audience? 

Your audience equals business, so they are a very important piece to your marketing campaign. Without them, where would your business be? Acquiring an audience is key, but once you have followers, take the time to listen to what they have to say about you and your brand. Engage your audience in meaningful ways and respond to both positive and negative feedback. Keep the communication lines open and your customers will stick with you.