Hunting For Keywords

We recently discussed the importance of having relevant keywords in your content and how to go about finding such keyword phrases. We’re going to pick up that stream of thought again as it is an important topic. Why is it so important you ask? Placing strategic keywords into your content will help boost rankings in search engines. This can give you a leg up on your competition if you take the time to do it right. 

The idea is to think like your audience. How would they search for you? What key terms would they likely type into the search bar? These are the kinds of questions you need to be asking yourself when coming up with your list of ideal keywords. The key to success is finding the right keywords to fit your website and we have some more suggestions for you on how to go about this.

It’s All About Location

Many marketers worth their salt will focus on a “local” campaign. Small businesses depend on the support of their local communities and there has been much popularity lately to support local rather than shopping at big box stores. This is where you come into play. No matter if you have a physical address or not, it’s a great idea to use local keywords. And it’s easy to do - simply filter your search result by location. Using location based keywords will help you stand out from the crowd and make you easier to find. This will help you show up on Google Maps, which will give you an increased chance to sell your products and/or services. Everyone likes to support local when they can, so don’t miss out on this opportunity.

Don’t Be Afraid To Use Google

It might seem like an obvious choice, but go ahead and use Google for your research. When you are looking for your call-to-action, descriptions for your products, or post idea, look at Google’s suggestions in the related search. This can give you fresh ideas of keywords you haven’t yet thought of. 

Attract Your Audience

What will most attract audience members to your site? It’s proven time and again that users enjoy looking at websites that are very visual - meaning large fonts and graphics. You can use this to your advantage by using descriptive keyword modifiers that will highlight such things as color, size, shape in search. This will help you get your website in front of people’s eyes and help them find what they are looking for. 

Don’t Be Ambiguous

Always choose the right meaning for your keywords. Some phrases can mean different things and it can be misleading to the user. If you check your returned results and see nothing with your content, more than likely you’ve used some ambiguous keywords. If people can’t find what they search for, they won’t return to your website. Always double check that the meaning of your keyword is what your users will be searching for. 

Monitor and Evaluate

Once you have your keywords in place, you simply cannot forget about them. You always need to be on the lookout to see which keywords are performing well and driving traffic to your site and which ones aren’t. The ineffectual keywords need to be thrown out as soon as possible. Perhaps some of your keywords are giving you a few queries, but they could be improved upon. Try using Google Analytics if you’re a bit stumped on how to evaluate your keyword effectiveness. Keyword research can be tedious and time consuming, but it’s worth the time in order to better optimize your site for improved traffic.