Website Marketing Trends for the Small Business Owner

Creating a small business from scratch is possibly one of the hardest, time consuming, yet rewarding, things you can do in your life. And to develop an enticing website on top of it is an added weight of responsibility. The whole idea is to create a website that is attractive enough to bring in customers and create sales. But you also need to consider merits such as user friendliness, easy navigation, and innovation. That can be a tall order! Savvy small business owners realize that all these factors must be considered when developing their website. There are some definite trends to be aware of when you start the development process and will give you a leg up on your competition.

It’s a Mobile World

In our increasingly technological world, more and more people are relying on their smartphones and tablets for internet research. It’s very important that you jump on the opportunity to make sure your website is scaled for any kind of browser, tablet, or mobile device. 

The Power of Scrolling

Don’t you find it frustrating when you are reading content and you continually have to click the arrow and wait for the next page to load so that you can continue reading. This can be especially annoying when websites have slow load times. This is where the infinite scrolling feature comes into play. You are most likely to see this on social media pages such as Facebook. The idea is that people tend to scroll more if they don’t have to constantly wait for pages to load before continuing. This is quite appealing to potential customers because they can just keep scrolling and read the information they are interested in, which in turn keeps them on your website longer.

Be Creative

A lot of websites can come across as rather serious and technical, which ultimately means boring. If your business fits into this realm, consider adding a bit of flair and animation to your content. For example, if you have static charts and tables, consider making these elements colorful and dynamic, or perhaps you can add a video to demonstrate your point. We are visual people and the more appealing something is, the more we are interested. 

Clean, Not Disorganized 

You’ve heard the phrase, “less is more.” This very much applies to websites. If you have a lot going on in the homepage of your website, it may turn visitors away. Too much clutter can be confusing and chaotic, which makes your business come across as disorganized. It’s best to keep it simple. The minimalist look can strike that perfect balance between space and content to give your customers a clean, not cluttered experience. 

Tasteful Fonts

Most designers stick to a maximum of two fonts on a page. And while you should follow this most of the time, it is fun to break out of the box every now and then. Experience with different type of fonts that will enhance your content. As long as the visual appeal is not compromised, this can work wonders for your website. 

Get to the Point Already

As much as we enjoy the technology advances, it has made us a society that wants things instantly. People are generally too impatient to read through long chunks of text. Too many words can be overwhelming and off putting, so it’s a better idea to keep your written content short and to the point. 

Social Media Presence 

Social media is a big deal these days with such platforms as Facebook, Twitter, Instagram, Pinterest, etc. It’s time to get on board and make sure your business has an active social media presence. This is a wonderful way to spread the word about your business and attract more visitors to your site. Make sure to link your social media accounts to your website. 

These trends can help you build a compelling website for your customers. But remember, don’t merely follow these trends and call it a day. Expand on them! You can create more original content and find different ways to make your website utterly unforgettable.