Onsite Optimization

It is possible and very doable to optimize your website yourself if you have the time and know how. There are a few tricks and guidelines to follow, but once you get the hang of it, your website will be on its way to ranking well on search engines.

Let’s talk about keyword targeting for a minute. It’s important to have relevant, targeted keywords in your content. Here are a few tips to follow:

  • Target a max of two main keywords/phrases
  • The primary keyword phrase should be first in the title tag
  • Primary keywords should be in the heading (h1)
  • Images on your page should include relevant keywords
  • You can even have the targeted keyword in your URL
  • Have your internal links pointing to pages with relevant keywords

Next, let’s talk about creating valuable content. This concept is so important that it bears repeating. You want to have unique content on your website that stands out and is easy to understand by your readers. It’s generally a good idea to avoid sales jargon and self promotions - you want to promote your readership, not drive them away. Also, use high quality images and if you have links in your content, make sure they are relevant to your topic and also double check that they work.

While it’s important that your site be functional, it’s also super important to care about the user experience. If you want a great website that is user friendly, follow these suggestions.

  • Use a high quality design
  • The layout of your website and navigation should be easy to follow and understandable to the average user
  • Make sure pages load quickly
  • Include additional relevant content and links
  • Ideally, it is nice to have a responsive design

Nowadays, social media is everywhere and it’s key to include relevant social share buttons for your audiences.

Onsite optimization may seem like any overwhelming task, but it doesn’t have to be. With a little bit of knowledge and a few tips, you’ll be armed with the tools you need to make your website the best it can be.