What To Avoid In Your Redesign: Not Implementing Responsive Design

It used to be that websites could be accessed only via computer. But in today’s technological age, access can come from multiple sources such as a smartphone, tablet, etc. What this means is that you need to make sure you’re up to date in making your website easily accessible for all devices. Unfortunately, many people fall short on this and that is a big mistake.

We live in a busy world and people aren’t necessarily going to to take the time to sit at a computer to access your site. More than likely, someone might have a few spare minutes to do a quick search on their phone before their next meeting, or while they are waiting to pick the kids up from school. What this means for you is that you need to make sure your website is easily read across all devices. This is exactly what responsive design can do for you. 

Simply put, responsive design means that your website’s pages will reformat depending on which device they are displayed on. So no matter whether you are viewing content on a phone, tablet, or computer, the website will be user friendly and easy to navigate. This is great news for you! Not only will you still be able to target your audience who uses a desktop, but since your site is friendly to multiple devices, you will be able to draw on a larger audience. 

Another reason to consider responsive design - Google recommends it as the best way to target mobile users. Responsive design is also great for SEO. Responsive sites have only one URL and one set of pages and files, which make it a lot easier for Google to crawl and index your content.

Responsive designs due tend not to be consistant. For those site owners interested in maintaining consistancy with the layout of their content then a true mobile site combined with a traditional site can also be a good choice. There are ways using cookies and determining browser types to keep the same URLs for SEO purposes. 

It is of upmost importance for websites to stay in modern times. We are modern users who use a mobile or tablet device with increasing regularity to search the internet. We expect the same smooth experience we would get if using a desktop. Going responsive will ensure the best bang for your buck and make the most of your mobile and tablet traffic.