Site Optimization

There is more to building a great looking and functional website if you intend it to bring in new customers or visitors on the internet. The new website must be built using search engine friendly techniques, relevant keywords and content as well as several sever requirements to rank quickly right out of development. We use these techniques with each custom website design intended for the public.

Generic SearchDuring development, we will build in relevant tags and keywords to maximize the probability of your website coming up in searches. We work with you or a website copywriter to generate content that will compliment your website, not dilute it in keywords. Search engine index clean up scripts will be written to tell search engine robots to remove old pages from its directory. A site map page, robots and XML document is created to ensure the latest updates for each engine.

There are several methods to creating high ranking content for search engines. We use several techniques in each custom website such as:

  • Title Tag Optimization
  • Keyword Research
  • Image Optimization
  • URL Rewrites (mod-rewrites)
  • SEO Friendly Page Content
  • Blog Development
  • Article Resource Library
  • Cross-Linking / Linking within the page
  • SEO Site Architecture
  • Dynamic/Freshly-Updated Content

Site optimization is really only the start to having your site rank. Depending on your competition and site's content, additional search engine optimization techniques may be required to achieve your desired rankings.