Make Sales a Slam Dunk

Online SalesA common theme among businesses is to create sales. The question then becomes: how can we get more conversions? This isn’t a question that needs a lot of pondering. Often, with a few simple tweaks to your website, you can make it easier for customers to actually follow through with a purchase instead of leaving the cart abandoned. We have a couple of tips for you on how to increase your conversion rates that will leave both parties satisfied.

What’s the Urgency?

Often, customers are still researching products when they land on your page and check out your products. They are generally in no hurry to buy and while they look and even put a few things in the cart, the cart may later be abandoned because the customer is still mulling over the products. In order to make this more of a non-issue, businesses need to create a sense of urgency. This can be done through such strategies as limited time offers, limited stock, and so on. These are easy strategies to implement into your website and also your marketing campaigns. When customers see such offers they are more likely to covert the sale so that they don’t miss out on the product. 

Don’t Forget the Incentives

Shoppers love incentives, especially when it means freebies. This is a great way to get your customers to convert the sale. You can offer gifts with purchase, free shipping on orders over a certain amount, coupon codes at checkout, coupons that act as cash for future transactions, etc. There are many ways to get creative and sweeten the pot to entice shoppers. Remember, they can spend their dollars anywhere, so you want to make sure it is with you.

Make Checkout Simple

Many shoppers may stay away from certain online stores because of lengthy checkout forms. Don’t be one of those businesses. Most of the time, customers don’t have the time to fill out a long checkout form and that is why a lot of carts are abandoned. This is an easy problem to solve. Simply make your checkout process quick and easy. More and more businesses are offering an easy solution with PayPal. You can also help the conversions by offering several different payment options, thus making it easier for the customer to choose what works best for them. 

With the holidays coming up, you want to be armed and ready for the flood of customers that will come through your site. An easy to use website, a great list of products, and the tips mentioned above will surely help you end the year on a high note.