Good Grammar is Good Business
When you dress for a business meeting, you pay attention to the details - from the cut and color of your suit to your hairstyle to your inviting smile. By your preparation, you show both your existing and potential customers that you respect them. As a professional, you know that your appearance directly affects your business.
With this in mind, ask yourself - when you craft your website content, are you paying attention to your grammar and spelling? Having a site riddled with errors is like going to an important meeting in dirty jeans and a ripped t-shirt. It gives readers the feeling that you are sloppy and do not care about them. It makes them wonder if you will have the same consideration in the job they might have hired you to do. You simply cannot afford to leave that kind of impression!
In this highly competitive market, you want your website to be as polished and professional as you are. When a potential customer comes to your site and sees spelling and/or grammar errors, they will leave and not come back. Yes, you are judged - fairly or not - by what they see in your copy. Can you afford to take that chance?
Lost In The Errors
Have you ever heard a public speaker use a string of 'ums' and 'ahs' as he struggled to get to the point? You may have found yourself so bothered by the filler words that you were distracted from his message. It didn't matter how great his personality or speechwriting was, what stood out were the errors. Errors in your copy do the same thing to a reader.
Much like that speaker, you may focus on the overall message or the 'sound' of what you have written - but you may be overlooking some very common mistakes. These mistakes will distract the readers from your message and cost you their business.
Lost In The Techy
Even the most conscientious writer may have difficulty addressing multiple audiences when the subject is highly technical or sensitive. Few people have the time or inclination to wade through jargon, no matter how valuable the message may be. You are the expert in your field and that is why your clients turn to you. They may not be able to understand your industry's language, but you should still be able to speak to them.
A good copywriter is able to take your words and make them accessible to a larger audience, all while maintaining a positive reflection of your voice and brand.
Part of Your Marketing Plan
Your website is a large part of your marketing plan and should offer the most return on your investment. You wisely budgeted for a professional developer to ensure a great-looking and functional site; you should also make sure that your content is edited by a professional. Providing valuable, succinct, well-written content increases your credibility, your customer loyalty, and your site's SEO.