Social Media Marketing

Internet Marketing is more than just obtaining links and optimizing your website. Social media websites such as Facebook, Twitter, and YouTube are also looked at by search engines (e.g. Google) and people. This type of internet marketing is referred to as social media marketing.

Social media marketing refers to the process of gaining website traffic or attention through social media sites. By utilizing the social aspect of the web, social media marketing is able to connect and interact on a much more personalized and dynamic level than through traditional marketing. If social media hasn’t been a critical strategy in your online presence, it’s time to hop on board. Making yourself known on sites such as Facebook, Twitter, YouTube, and LinkedIn can add value to your product, customer service, and ultimately your brand.

But simply having an account and broadcasting company news isn't enough. To attract and keep customers -- and to build a strong brand online -- business owners need to be active on social media. They have to provide valuable information and engage with their followers. The more you interact with the customer, the more brand loyalty you build.

Advantages of Facebook & Twitter

Social media websites like Facebook and Twitter provide an instant response to post. For example, if you publish a great coupon on your Facebook business or personal page that has a large following audience you will likely get a quick response. This surge in traffic will spike quickly after publishing but also taper off almost as quickly. These types of social media websites require that you are constantly maintaining fresh content.

Targeted Advertising

Facebook offers several tools far targeted advertising and demographics reporting. This means that you can send a paid facebook advertisement out promoting your facebook business page or website to a specificed location and age group.

Contest & Surveys

Using contest and and surveys is another great method to bring traffic from social media networks to your website. Users of social media websites typically like to browse and fill out simple forms, vote, or leave comments. Survey and contest modules are available with Live Imagination or can be custom coded into a stand along website.