Organic SEO
No matter how great your website is, it can be difficult to get traffic to it. Just having a site on the internet doesn't insure that anyone will find it without your web address. The art of website promotion is simply directing visitors on other websites to yours with listings in search engines or links on other trafficked websites.
Millions of searches are performed every day on the top search engines and directories. A quality listing on a top search engine or directory can direct thousands of new visitors to your site that would otherwise never would have found you. Search engines are the #1 cost effective way to market your website.
Search engines like Google, Bing and Yahoo have both free or organic listings, and paid or Pay Per Click listings. Getting a good free listing requires a combination of web page search engine optimization and website popularity achieved through link acquisition. A top paid listing requires nothing more than bidding more than your competitors for a keyword or phrase which can become very expensive.
Thankfully, there is a solution. Matthew Fleming Inc. uses a technique known as organic search engine optimization (SEO) to grow your website. Organic SEO is the most effective way to gain new business and customers. We specialize in using unique techniques geared at the growth of your website niche to grow your site and pass up your competition. There are several components to grow your website effectively in order to make your investment pay off.
Site Optimization
Site optimization is one of the most important factors in ranking a website organically. It's highly recommended that this be in place for all public pages on your website before beginning any additional techniques.
Keyword Research and Analysis
We will do a competitive analysis and research to find your perfect niche among the search engines. If there are certain keywords you would prefer to rank well, this is where we can start the brainstorming process. It's best to go for local results (E.G..: Tacoma Plumber) verses going up against the websites that have multi-million dollar SEO deals on generic terms. You can always make this a goal, but it will take some time to establish a reputation among the websites to rank for that.
Link Building
There are tons of ways to build links into the home page or blog/article pages of an e-commerce website. But most websites suffer from the same problem: It's not so easy getting links into categories or product detail pages. The pages that generate revenue are the ones you hope to rank highly, yet they're the ones to which nobody wants to link. During this process we will strategically handpick directories and websites to link into your website that are relevant to your search. We do this in a trickle in method as to not alarm Google and have them flag and demote your listing. Remember, Google knows everything going on and can tell when you're spamming the search engines.
Social Media Platforms
We will setup a Facebook, Twitter and Biznik (if applicable) profiles for your to manage. Each profile will contain SEO friendly keywords and link backs to your site and provide you with instructions on how to maintain the 3 social media platforms.
Organic search engine ranking is a waiting game and results are not going to typically happen instantly. Typically it takes a good year for Google to start ranking a site well, however, it may also happen within a month. It's a creative process and it differs for every website that requires continues updates, tweaks to the site optimization and monitoring. Although we can't guarantee our efforts will produce top page results for desired keywords, we have the expertise for a very good shot at it.