Newsletter

Summer 2007 Newsletter

Company Report - Project Proposals Made Easy! We are pleased to announce the first release of our web site project manager. This software will allow us to better serve you and potential clients in quicker turn around time for web development project proposals. Here is how it works When in a project meeting we can establish a site map with the features you desire for your new web site. The software can even suggest features that you may not have thought of initially but that go hand in hand with other features you have already selected. Each feature is in the database and has a set price established to it. By the end of the meeting we are able to provide you with an instant price quote and finished project proposal. This technology will help us work better with your budget even before the project begins. You can access the system by going to “My Account”. If you have a project started you will be able to view the project proposal, monitor the timeline, submit additional requests and changes during the development stage, and review past conversations and requests.

Internet Wisdom - Search Engine Basics Most businesses mistakenly assume that a website rich in design and intuitive is enough to send customers flocking with wallets in hand. Sure, having a great-looking, easy-to-navigate site is crucial but unless you're a small business sustained by word-of-mouth dollars you'll need to implement ways to "drive" those eager shoppers to your site. One of today’s most effective tools for “driving” or directing customers to a company’s website is Search Engine Marketing. You’ve probably heard the terms search engine optimization and pay-per-click marketing, just two of the components that make up Search Engine Marketing. Here is an overview of Search Engine Optimization, an effective traffic-building technique requiring careful planning and updating. What is Search Engine Optimization? Choose your favorite search engine and search the word “leather.” What result do you get? Links to everything from shoes to sofas to saddles. That’s because each of these companies took the first step in Search Engine Optimization: understanding their customers and the words and phrases used when searching for their product. The next step is to embed these key words and phrases, also known as meta-tags, into their web pages “optimizing” them for the various search engines. Registering with a search engine Once your site has been properly optimized you’re ready to register it with search engines of your choice, with approximately 15 of them accounting for 85% of the total search traffic. It’s important never to use an automated search engine submission service that promises to register your site with hundreds, even thousands of search engines. Basically these services will spam the search engines with thousands of links per day—a sure-fire way of getting your site blacklisted by the major search engines. Search Engine Maintenance Now that you’re registered you’ll probably wait 1 to 2 months before your site appears in any results. That’s because you’re essentially placed in a queue waiting to be indexed by that engine, and with 1 million submissions per day you could find yourself near the end of a pretty long line. The fun begins when you start to appear in the search listings. This is the time to begin tracking where you are and what changes are necessary in order to move up in the listings to that coveted first page. Pay-Per-Click Listings Don’t want to wait to appear at the top of a search result? Then buy your way to the top. Site Experience Optimization One thing to take into account is that web sites are created for people. Don't invest in Search optimization for machines, but the experience for humans, people with a pulse! When you start putting together your budget for web site promotion, put part into the web site. Make it better for the product! This is what it is all about when we started building web sites years ago.

Summer 2007 Promotions Summer is the time for fun and we've got some great give aways! The following offers are valid from July 1 - September 30, 2007. - Free 12 months hosting with the purchase of a web site $500.00 or more. Valid only for the Standard Package and does not include any package add-ons. - Free Domain Registration with the purchase of a web site $500.00 or more. Limit 1 free domain per project. - Free Credit Card Processing Integration into any site developed by Matthew Fleming Inc between July 1 to September 30. Does not include merchant services fees. See eCommerce for more information. Requires credit card processing through Spectrum Merchant Services.

Published on Oct 07, 2008. Past Publications