The Nuts and Bolts of Creating a Dynamic Web Design
Designing a website takes a lot of patience and dedication. There are a million tiny details to think about. What kind of color scheme do you want? What is your call to action? What font do you want to use? What kind of images and content will you have? The list goes on and on. If you already have a website designer, consider yourself lucky. They will be able to help you navigate through the endless list of choices. If you haven’t yet hired a designer, definitely consider taking that step. In the meantime, there are several important pieces to consider when either creating a brand new website or giving yours a refreshed look.
Responsive Design
Having a responsive design will do you great favors. This particular design will adjust to the screen size of various devices. This is especially helpful for all those mobile users who are constantly on the go and use their mobile phone rather than a desktop to do research. It can be very frustrating to pull up a site on your phone and not have it fit the screen. Almost half of users who have a negative experience with non-responsive sites will leave and go to the competition. You want to avoid that at all costs. These days, it’s about making the consumer happy.
Brand
Your brand, the main look and feel of your website, is key to keeping interested customers. Take special consideration when developing your brand - you want to give it a consistent look in terms of your color choices, font, logo, and language. This will help build trust among your customers and strengthen the identity of your brand. If you can give your customers a strong experience, they will more than likely buy your product/services.
Bold Images
It can’t be helped - our eyes are drawn to eye-catching, bold images. When selecting your photos, choose images that will positively impact your business and mesh well with your overall design. Try and avoid generic stock photos. This will only show that you don’t care enough about your website and are willing to take shortcuts.
Clear Navigation
Stated simply - navigation that is cleared of clutter and is easy to use will bring you more conversions. If people can navigate easily on your site, they will explore more freely and stay on your site longer. If your navigation is confusing or cluttered, that is a surefire way to make customers go to a competitors site.
Prominent Contact Info
Make sure that you provide an easy way for customers to contact you if they have any questions or concerns. Your contact information needs to be displayed prominently on your website. This is quite necessary to establish you as a user-friendly and trustworthy site. If you are able to make yourself available as humanly possible for your customers, they will know you are a business worthy of trust and respect. This will go a long way in building long-term relationships.
Attention Grabbing Headlines
A headline that has some pizazz and grabs a reader right from the beginning will make them stick around awhile and see what else you have to say. It’s been proven time and again that more people read the headlines than actual content. If the headline doesn’t grab enough attention, the user generally skips off the page and isn’t interested enough to read your content. Take some care with your headlines and you’ll improve your conversion rates.
Promoting Your Content
People like options plain and simple. Any good web marketer knows that content drives action. So, it should be no small wonder that blogs, videos, and downloads are wonderful items to have on your website. These outlets will allow you to reach a larger target audience.
Call To Action
Every single website needs a strong call to action. This is a text or graphic that encourages your customers to take some type of action on your website. This could be anything from signing up for your newsletter or email blast, visiting your shop, or requesting more information about sales and promotional products. Your call to action should be very clear - often this means using brightly colored or large buttons to immediately capture a customer’s interest.
Trust
Our society doesn’t trust easily, so don’t give them any reason to distrust your website. It’s important to build trust among your customers, so go ahead and post your awards, reviews, testimonials and such. The majority of customers who see positive reviews make them trust a business more. These indicators show your customers that you are a safe business and that customer service is very important to you.