Maximizing Landing Pages For ROI
As a business in today’s society, it is important to market yourself, especially online. Even more important is to maximize your budget for attracting incoming traffic. Most people make the mistake of sending all incoming traffic to their homepage and figuring people can click through the links from there to find what they are looking for. Sadly, this doesn’t always happen. Don't get us wrong - the homepage is very important, but it shouldn't be the only marketing tool you use to get people to your site. Here are a couple of tips for you to send traffic to the relevant parts of your website in order for them to find what they need easily. Not only will you improve your conversion rates, but you will also make visiting your site a pleasant experience for visitors.
Basic Ideas
Don’t automatically assume that you need to send everyone to your homepage. Instead, send people to the relevant pages of your site. By doing this you will increase conversion. If you advertise a specific product or service, send people to that specific page. For example, if you sell a line of chocolates and are featuring a specific chocolate bar or flavor, send people to your featured chocolate bar page. This will make it a whole lot easier for customers to interact with you and buy your product.
Create a specific landing page for the featured chocolate bar so that when customers see the advertisement, they can click to find out more and get sent to a specifically targeted page where they can buy the chocolate. This way, they are only shown your featured product without all the distractions of other elements to get in the way. It may sound simple, but it’s the best way to make the most of your website traffic.
More Advanced Ideas
One of the more advanced ideas is to not send people to your website at all, but rather have mini sites around a particular product. This tends to work very well if you have an enormous product listing or you want to share information with a user in a way that still focuses on one product. For example, companies who promote movies tend to create mini sites to promote each film individually. They wouldn’t have their audience go to the main website and sift through until they find the movie they are looking for. Not only is that frustrating to the consumer, but also a major waste of time.
Another benefit of having a mini site is providing search engines with much more focused content that allows them to rank a site higher. By doing this, you have increased content exposure and more relevant site visitors than your main site would have reached. Pretty smart huh?
These are not the only tips that will help market your business, but they will help you look at where you are sending people on your site. Taking a good long look at where the traffic is being directed will help you gauge whether you are losing business or creating business online. These suggestions are not hard to implement and may just give your business the boost it needs.